bud light

The Bud Light Factory at SXSW featured a never-before-seen Conductive Ink wall (ink that conducts eletricity) and LED light display that reacted to touch and allowed for creation of real-time remixes.



We created 3 different walls with Conductive ink which is an ink that results in a printed object which conducts electricity. It is typically created by infusing graphite or other conductive materials into ink. We had an average of 50 interactions/hour and 4,500+ unique guests.

Screen Shot 2018-02-04 at 4.19.26 PM.png
Screen Shot 2018-02-04 at 4.19.44 PM.png

Interact with the DJ

Users put on their headphones and turned into DJs that controlled the party beats by touching the different touch points on the wall.

Outdoor walls

While waiting in line to get into the Bud Light Factory, users could interact with our outdoor walls and get a taste of what was about to come!