M&M'S

M&M'S TIMES UNSQUARE
M&M'S brought a whole new flavor of fun to New York's Times Square by transforming iconic billboards in the famous square into an innovative,
augmented reality experience. The release of the caramel flavor was marked by the nostalgia of arcade games and creation of the ARcade experience. 

 
 

THE EVENT

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TIMES SQUARE

To date, the program has generated over 392MM traditional media and social impressions. More than 26,000 consumers and passerbys came by Times Square on May 11th to interact with the M&M'S Arcade experience. During and after the M&M'S ARcade event, Influencers iJustine, Josh Leyva, and Kevin Droniak posted 20+ times across social platforms using the hashtag #UnsquareCaramel to raise excitement among their audiences.

 

THE GAMES

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SQUARE SMASH

Crash the square caramels to get points as they fall from the sky. Avoid the M&M'S!

CARAMEL CRAWL

Collect the caramel guys to create the longest line of M&M'S lentils, don't touch the barriers!

CARAMEL CANNON

Using the arrows move the cannon and shoot M&M'S lentils at the caramels that fall from the sky!

 

THE ADS