Jeep Compass & Complexcon
To introduce the new Jeep Compass at Complexcon 2017, we created an AR experience that let people scan the car and see 3D environments in AR. An experience that allowed users to personalize their own AR backgrounds, add video selfies and learn more about the car.
Parked outside the Complexcon building the Jeep team welcomed visitors to try the Augmented Reality experience.
By holding the device to the car, using Blippar's technology, the interactive AR backgrounds would come to life.
Users could go through all the different backgrounds and select the one they wanted to use.
When they were done they could take photos of the background and share them on social media.
They could add a 5 second selfie video to the background to make it their own.