Bruno Calçada
 

M&M'S Times Unsquared

M&M'S brought a whole new flavor of fun to New York's Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality experience. The release of the caramel flavor was marked by the nostalgia of arcade games and creation of the ARcade experience. 

 
 

Event

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TIMES SQUARE

To date, the program has generated over 392MM traditional media and social impressions. More than 26,000 consumers and passerbys came by Times Square on May 11th to interact with the M&M'S Arcade experience. During and after the M&M'S ARcade event, Influencers iJustine, Josh Leyva, and Kevin Droniak posted 20+ times across social platforms using the hashtag #UnsquareCaramel to raise excitement among their audiences.

 

Games

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SQUARE SMASH

Crash the square caramels to get points as they fall from the sky. Avoid the M&M'S!

CARAMEL CRAWL

Collect the caramel guys to create the longest line of M&M'S lentils, don't touch the barriers!

CARAMEL CANNON

Using the arrows move the cannon and shoot M&M'S lentils at the caramels that fall from the sky!

 

Ads

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Coca-Cola & Spotify

In a partnership with Spotify, Coca-Cola promoted its new 250ml cans
by turning them into digital jukeboxes playing the most recent chart-topping songs with Blippar. 

 
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Over 75,000 unique users interacted with the cans, outperforming Coke's earlier on-pack QR code campaign by 300%.

 
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WWF Missing Emojis

To engage the digital screen addicts to care more about wildlife animals, 
we took away something that's very dear to them: their animal Emojis.
Awards: Wave Festival 2015 & Young Guns Awards 2015.

 
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How to encourage people to donate to WWF?
There's only thing they care more about than themselves: their animal Emojis.
So we removed the wildlife Emoji's from the
world's  Unicode Character Database to teach them a lesson.

 
 

We created posters as a part of the campaign, to get the conversation going.

 
 

We introduced the hashtag #MISSINGEMOJI and let people talk about it on social media

 
 

72 hours later, on Earth Day, we brought the missing Emojis back
and introduced the campaign to get people to download the WWF Emoji Keyboard.

 
 

Magazine ads to advertise the new keyboards that were sold to
 raise money to fund projects that saves wild animals lives.

 
 
 

Credits

Creative Director: Alex Ohanessian // Publicis
Art Director: Bruno Calçada
Copywriters: Carlos Arguello & Locki Choi

 
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Spider-Man: Homecoming

To promote the launch of the new Spider-Man: Homecoming movie we turned the packages of General Mills products into AR game scenes. Become Spider-Man and fight Vulture in 4 different locations and in 3 different levels.

 
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TV ad

 

Credits

Blippar
General Mills
Sony
Marvel Studios
Andrea Sabbatini

 

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Pringles & Cheez-it

The Ultimate Snacks for the Ultimate Fans
Blippar and Kellogg's have teamed up to create AR experiences that bring ultimate fans closer to the game. By scanning boxes of Pringles & Cheez-It products using the Blippar app, fans can interact with different games and experiences curated to their favorite teams.

 

College Football

 
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March Madness

 
 
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Intel

Today’s Intel processors have revolutionized what’s possible with our technology.
They are the key to the faster, sleeker and more powerful devices we love.
We transformed the shopper’s phone into a tool to look inside a device.
The shopper can pan across a device to see engaging, fantastical illustrations of the raw power produced by its Intel processor.

 
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Experience DEMO

 

Graphics

 
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Red Cross

Emergency preparedness turned into simple games.
Emergency preparedness is something that's easy for people to ignore. 
So instead of being alarmist and preachy, the tone here is light and helpful above all else. 
We created three different games to help you to prepare for emergencies big and small.

 
 

Dial Master

Choose important emergency contacts on your phone.
Practice dialing their number. The digits will disappear until you have it memorized.

 
 

Survival Game

For the trivia enthusiast:
The survival game tests your emergency preparedness
knowledge to see how long you would last.

 
 

Maps Sense

Where would we be without our GPS?
This game helps you learn about the world around you.
Play it enough and you won't need to get out your phone constantly to walk anywhere.

 
 

And of course you can also share your newly acquired apocalypse survival skills with friends,
or even give someone a major guilt trip when you tell them
you have memorized their phone number.

 
 
 

Credits

Creative Director: Adam Sherball
Art Director: Bruno Calçada
Copywriter: Margaret Webber

 
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E*trade Seize Opportunities

We took advantage of the repetitive nature of GIFs to show our audience just how frustrating hesitating can be and to inspire them to take action.

 
 
 
 
 
 
 
 

Credits

Agency: SS+K
CD: Armando Flores
CW: Ryan Hrbek

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Wells Fargo

No Barriers Warriors is a program of No Barriers USA, a non-profit organization, whose mission is to unleash the potential of the human spirit.
The program empowers veterans with disabilities to overcome barriers and unleash their potential. Wells Fargo is the proud sponsor of Warriors To Summits.
It's an honor to serve those who serve our country.

 
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They will overcome their barriers together. That’s the veteran way. We’re proud to sponsor Warriors to Summits –
a No Barriers Warriors experience – and support our veterans as they embark on
three backcountry expeditions to spark change in their lives. 
 
http://www.wellsfargo.com/veterans

 

Commercial

 

San Francisco's wall installation

 

Digital banners

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Social media

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In-store poster

 

Print ad

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Colgate & Minions

Colgate & Minions created an augmented reality (AR) experience in an effort to make learning and brushing fun for kids. By scanning the Colgate Kids’ Minion products kids using the Blippar app they can play with different activities, including Brushing and Flossing games and a Brush Timer to learn how to brush their teeth.

 
 
 
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Scan this image with the Blippar app

Scan this image with the Blippar app

 
 

Credits

Colgate
Blippar
Minions
Illumination Entertainment

 
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Jeep Compass & Complexcon

To introduce the new Jeep Compass at Complexcon 2017, we created an AR experience that let people scan the car and see 3D environments in AR.
An experience that allowed users to personalize their own AR backgrounds, add video selfies and learn more about the car.

 
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Parked outside the Complexcon building the Jeep team welcomed visitors to try the Augmented Reality experience.

 
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By holding the device to the car, using Blippar's technology, the interactive AR backgrounds would come to life.
Users could go through all the different backgrounds and select the one they wanted to use.

 
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When they were done they could take photos of the background and share them on social media.

They could add a 5 second selfie video to the background to make it their own.

 

Credits

Jeep
Blippar
Complexcon
UM
Huge

 
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About Time

This is a book that I wrote, it talks about watches, clocks and time.  
It has 100 pages and it contains my own photos, story, layout and design.

 
 
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Bud Light

The Bud Light Factory at SXSW featured a never-before-seen Conductive Ink wall (ink that conducts eletricity) and LED light display that reacted to touch and allowed for creation of real-time remixes.

 
 

SXSW

We created 3 different walls with Conductive ink which is an ink that results in a printed object which conducts electricity. It is typically created by infusing graphite or other conductive materials into ink. We had an average of 50 interactions/hour and 4,500+ unique guests.

 
Outdoor walls   While waiting in line to get into the Bud Light Factory, users could interact with our outdoor walls and get a taste of what was about to come!

Outdoor walls

While waiting in line to get into the Bud Light Factory, users could interact with our outdoor walls and get a taste of what was about to come!

Interact with the DJ   Users put on their headphones and turned into DJs that controlled the party beats by touching the different touch points on the wall.

Interact with the DJ

Users put on their headphones and turned into DJs that controlled the party beats by touching the different touch points on the wall.

 
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Credits

MEDIACOM
Novalia

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ThermaCare Heatwraps

When experiencing muscle pain and joint stiffness, consumers may have difficulty identifying which solution is right for them.  
Using augmented reality consumers people can access an interactive 3D models to pinpoint their pain areas that show how ThermaCare works differently. 

 
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Credits

Andrea Sabbatini (ACD)
Blippar

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Hangerman

hangermannyc.com branding, clothing and accessories designs made by me.